GOLD’S GYM APPAREL
I worked with the Gold’s team to plan, coordinate, shoot, and edit the content required to launch apparel in select Gold’s Gym locations.
The primary challenge I faced in this project was the tight turn around time. Having only a few days to find talent, shoot, and edit.
Aiming to create an eye catching and cost effective body of content that could effectively garner attention, position the apparel as streetwear, an create images that could be printed and displayed on location.
SOCIAL MEDIA
I work with Gold’s Gym’s marketing media team to create content at scale within a tight budget restriction.
I have created photo and video content around the in-house trainers, equipment tutorials, gym member interactions, and much more to come.
This is achieved by careful planning and batching together content. This allows Gold’s Gym to maintain a steady stream of photo and video content for their audience.
I remain flexible to the needs of the Gold’s Gym marketing team and can pivot to meet their evolving needs as they arise.
EVENT COVERAGE
I was engaged by Gold’s Gym to cover various partnership events, including with professional sporting events, a unique collaboration involving a Gold’s Gym member visiting Haides barbershop, and a Zumba demonstration.
My role was to capture dynamic moments from these events through both video and photography, ensuring that each image and clip reflected the energy and authenticity of the brand.
Each project required adaptability to different environments, from fast-paced sports action to intimate lifestyle moments, all while ensuring that the visual content could be used across a variety of platforms.
GYM SPACES
SHOWCASE
Aiming to showcase Gold’s Gym’s spaces and equipment, I was engaged to shoot 30 photographs of real Gold’s members working out in their local Gold’s Gym. The requirements for the shoot were that the images have a natural but elevated look, be suitable for printing as large-format posters, and be appropriate for online distribution.
The most significant challenge was the limited time available with each member—just 15 minutes—since the sections of the gym needed to be closed before photographing. This required extensive planning and strategic movement of my equipment to ensure everything was captured within the narrow window.
Despite these constraints, the shoot ran smoothly, and I was able to deliver high-quality images that met the client’s vision. The final photographs were well-received, with the client expressing satisfaction both with the look of the images and their versatility across print and digital platforms. The project successfully highlighted the energy and authenticity of Gold’s Gym members in action.